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In today’s competitive food and beverage industry, aspiring entrepreneurs are often caught between two extremes: high-cost global franchises that demand millions in upfront investment, or local ventures with limited scalability. M2amara offers a different path,  a smart, cost-effective franchise opportunity built on authenticity, flexibility, and profitability.

Low Entry, High Potential

Unlike traditional F&B franchises that require heavy capital, M2amara was designed to be accessible to first-time entrepreneurs. With low setup costs and compact outlet models, from kiosks to mobile TukTuks and mall food courts,  the brand reduces operational overhead while maintaining a strong revenue stream.

• Store size: as little as 15–30 sqm
• Staffing: 5–6 employees maximum
• Serving time: 2.5 minutes per bagel
• Net margins: healthy, with 60% achievable in many markets

This means an operator can enter the franchise world without the financial burden usually associated with international food brands.

The Owner-Operator Advantage

M2amara’s model thrives when franchisees are hands-on operators rather than passive investors. The brand philosophy is simple:

• The closer you are to your business, the stronger your results.
• Owner-operators ensure consistent quality, excellent customer service, and efficient operations.
• With full training and ongoing support, franchisees can run their outlets with confidence, reducing reliance on expensive external managers.

By empowering franchisees to be directly involved, M2amara not only secures profitability but also fosters a community of entrepreneurs who are deeply connected to their local markets.

Franchising with Purpose

But profitability is only half the story. M2amara is also about impact:

• Job Creation: Each unit employs young people, especially university students, creating flexible work opportunities.
• Cultural Revival: By modernizing the Lebanese kaak and presenting it globally, the brand ensures that heritage doesn’t fade — it evolves.
• Sustainability: With nearly zero waste operations and efficient processes, M2amara aligns with the growing demand for environmentally responsible dining.

A Scalable Future

From Lebanon’s streets and cinemas to international resorts and stadiums, M2amara has already proven its adaptability. Its franchise model is built for both small-scale growth and multi-unit or master franchise ownership, giving entrepreneurs the ability to start small and scale big.

In a world where F&B franchising is often expensive, risky, and rigid, M2amara delivers a fresh alternative: cost-effective, purpose-driven, and designed for owner-operators who want to grow with their brand.